IndexFair › Methodology › Measured product facts
/methodology · v2.1 · append-only · last updated 2026-01
/methodology/measured-productRelated
Measured product facts
First-party facts measured directly, distinct per vertical. A small fixed weight in any composite — never an override, and never a rating on its own.
What it means
Measured product facts are the observable first-party attributes of a brand's product: lobby size for a gambling operator, liquidity depth for a crypto exchange. They are collected directly, not inferred from reviews. Their contribution is capped at a fixed weight and never alone sufficient to publish or suppress a score.
Inputs & data fields
VerticalMeasured facts
Gamblinglobby size · providers · market breadth
Cryptoliquidity · spread · pairs · wash-adj. volume · uptime
Financemeasured cost facts (FX margin, fees, settlement)
VPNfactual / service-quality only — no safety rating
Process & formula
weight_block_M = 0.30 (fixed)contributes only where a score exists · VPN: facts, no rating
- Collect the vertical-specific facts from first-party or audited public sources.
- Normalise each fact to a 0–10 sub-score using the published per-vertical scale.
- Blend Block M at a fixed composite weight of 0.30 — it cannot override the review-derived blocks.
How it affects public pages
scoredmeasured facts display on the brand page in the measured-product block.
facts onlyfor brands below floor or VPN, facts show without a composite rating.
Worked example
Boyle casino · fake data
Lobby 2,140 games · providers 61 · provider quality 8.4. Measured-product sub-score normalises to 7.8, contributing 0.30 × 7.8 = 2.34 into the composite. This alone cannot publish or suppress the score.