IndexFair › Methodology › Measured product facts
First-party facts measured directly, distinct per vertical. A small fixed weight in any composite — never an override, and never a rating on its own.
Measured product facts are the observable first-party attributes of a brand's product: lobby size for a gambling operator, liquidity depth for a crypto exchange. They are collected directly, not inferred from reviews. Their contribution is capped at a fixed weight and never alone sufficient to publish or suppress a score.
Lobby 2,140 games · providers 61 · provider quality 8.4. Measured-product sub-score normalises to 7.8, contributing 0.12 × 7.8 = 0.94 into the composite. This alone cannot publish or suppress the score.