IndexFair › Methodology › Publication states
The lifecycle a brand profile moves through. Exactly one state shows a public number; the rest render the honest reason in its place.
Every brand profile carries exactly one publication state. The state is a deterministic function of the evidence and the methodology — never editorial, and never changed silently. Transitions are logged in the audit trail with a timestamp and the triggering condition.
Decides which hero / module renders. See when we are wrong.
The nine closed states, with the number of tracked brands currently in each across all launched markets. Exactly one state — SCORED_RATING — shows a public number; the rest publish the honest reason in its place.
A current public 0-10 score is published for this brand.
A score exists but rests on limited data, so it always shows a limited-data note.
This brand does not currently meet our rules for publishing a score.
A score applies here, but we do not yet have enough coverage to publish one.
We are still gathering data on this brand, so no score is published yet.
We publish a risk dossier for this brand instead of a score.
There is not yet enough evidence to publish a score for this brand.
We record verified facts for this brand; no 0-10 score applies.
The score is withheld while a higher-priority check is open.
