Publication states

The lifecycle a brand profile moves through. Exactly one state shows a public number; the rest render the honest reason in its place.

What it means

Every brand profile carries exactly one publication state. The state is a deterministic function of the evidence and the methodology — never editorial, and never changed silently. Transitions are logged in the audit trail with a timestamp and the triggering condition.

Inputs & data fields

Scored ratingLimited scoreNo public scoreScore pendingMeasurement in progressRisk dossierInsufficient evidenceFacts onlyScore withheld

StateScore shownTrigger

Scored ratingyesA current public 0-10 score is published for this brand.

Limited scorenoA score exists but rests on limited data, so it always shows a limited-data note.

No public scorenoThis brand does not currently meet our rules for publishing a score.

Score pendingnoA score applies here, but we do not yet have enough coverage to publish one.

Measurement in progressnoWe are still gathering data on this brand, so no score is published yet.

Risk dossiernoWe publish a risk dossier for this brand instead of a score.

Insufficient evidencenoThere is not yet enough evidence to publish a score for this brand.

Facts onlynoWe record verified facts for this brand; no 0-10 score applies.

Score withheldnoThe score is withheld while a higher-priority check is open.

How it affects public pages

Scored ratingscore, interval, and confidence chip render on the brand page.

all othersa state-specific module explains why no number is shown.

Decides which hero / module renders. See when we are wrong.

State taxonomy & live distribution

The closed score states, with the number of tracked brands currently in each across all launched markets. Exactly one state — Scored rating — shows a public number; the rest publish the honest reason in its place.

Scored ratingscore shown96

A current public 0-10 score is published for this brand.

Limited scorescore · thin0

A score exists but rests on limited data, so it always shows a limited-data note.

No public scoreno score0

This brand does not currently meet our rules for publishing a score.

Score pendingno score yet0

A score applies here, but we do not yet have enough coverage to publish one.

Measurement in progressno score yet1

We are still gathering data on this brand, so no score is published yet.

Risk dossierby risk0

We publish a risk dossier for this brand instead of a score.

Insufficient evidenceno score57

There is not yet enough evidence to publish a score for this brand.

Facts onlyby design46

We record verified facts for this brand; no 0-10 score applies.

Score withheldwithheld0

The score is withheld while a higher-priority check is open.

Evidence floors →When we are wrong →Changelog →