What we track in this market, how complete the evidence is, and where each brand stands in the publication pipeline. A dashboard, not a ranking — scores live only inside their own scale.
Scored on a live scale and placed in a within-scale percentile. Only these carry a number.
In plain terms: 62 of 111 tracked United Kingdom sports betting carry a public score today.
The two groups never share a list. A not-yet-rated brand is shown with its facts and the reason a score is absent — it is never given an implied position, and never ranked against a scored brand.
Measured product facts are first-party and contribute a small, fixed weight to the composite — they never override the evidence-derived blocks.
Ranked brands carry a number on this market’s own scale, in within-scale order. Brands without enough independent evidence are listed below for transparency — never ranked, and never given an implied position.
Licensed and tracked, but not yet at the published evidence requirements for a score.
These brands are licensed but do not yet have enough independent evidence to be ranked. They are listed below the ranked set until they reach the threshold.
Ranked by confidence-adjusted score: a tighter ± margin can place a brand above a higher but less certain score. Adjacent brands share a rank band when their scores are statistically indistinguishable.
Compared within United Kingdom sportsbook only.
Mentions are counted signals across all tracked brands — recurring themes, not adjudicated complaints.