The trust picture for the United Kingdom
Independent ratings built from public evidence. Scores are relative to their category in this market.
- 42
- Brands rated
- 56
- Ratings published
- 261,740
- Signals analysed
IndexFair scores 42 licensed gambling brands in United Kingdom — 23 sportsbooks and 33 casinos from 261,740 independent review signals, by a published formula (methodology v2.1). 65 brands are tracked in total, including brands with limited data. Each market is ranked as its own cohort.
Sports Betting
- normal confidencelikely 6.5–7.5 · 3,368 signals
- normal confidencelikely 6.4–7.1 · 12,648 signals
- normal confidencelikely 6.2–7.0 · 8,699 signals
- normal confidencelikely 5.9–6.7 · 3,237 signals
- normal confidencelikely 5.8–6.6 · 3,785 signals
Of 41 brands we track here, 18 do not currently receive a score — most sit below the independent-evidence floor, not flagged for any concern. We publish the gap rather than fill it with a number we cannot stand behind. Coverage grows as independent sources accumulate.
Online Casino
- normal confidencelikely 5.9–6.7 · 8,699 signals
- normal confidencelikely 5.8–6.5 · 12,648 signals
- normal confidencelikely 5.6–6.3 · 2,748 signals
- normal confidencelikely 5.4–6.4 · 515 signals · 3 sources
- normal confidencelikely 5.4–6.4 · 507 signals
Of 54 brands we track here, 21 do not currently receive a score — most sit below the independent-evidence floor, not flagged for any concern. We publish the gap rather than fill it with a number we cannot stand behind. Coverage grows as independent sources accumulate.
About this ranking
IndexFair ranks 65 licensed gambling brands in United Kingdom across two markets — 41 sportsbooks and 54 casinos — by a published composite score (methodology v2.1) from 261,740 verified signals. Sportsbook and casino are ranked as separate cohorts; a brand operating both carries a distinct score in each.
How IndexFair scores brands in this market
Each brand's score combines four blocks: regulatory standing, user-experience signals aggregated from public reviews, cross-source consistency, and measured product metrics. The blocks carry published weights set by the methodology and recorded at /methodology.
Sportsbook and casino are scored as separate cohorts — a dual-product operator appears once in each ranking with its own number. Scores are market-relative within United Kingdom.
Frequently asked
Does IndexFair give one gambling score per brand?
How are gambling brands in United Kingdom ranked?
Are all of these brands licensed in United Kingdom?
Which United Kingdom gambling site ranks highest right now?
How this ranking works
Each gambling brand's score combines four blocks: regulatory standing, user-experience signals from public reviews, cross-source consistency, and measured product metrics.
The ranking is market-relative within United Kingdom — every brand is scored against the other licensed gambling in this cell, not on an absolute scale.
The full formula and current weights are published under methodology v2.1.
Score deltas by position
- #1 10bet7.0
- #2 Betfair6.8(−0.2 from #1)
- #3 Sky Bet6.6(−0.2 from #2)
- #4 Betano6.3(−0.3 from #3)
- #5 Unibet6.2(−0.1 from #4)