IndexFair › United Kingdom › Gambling › Dashboard

/uk/gambling · evidence dashboard · methodology v2.1

United Kingdom Gambling — the evidence picture

What we track in this market, how complete the evidence is, and where each brand stands in the publication pipeline. A dashboard, not a ranking — scores live only inside their own scale.

Data updated15 Sept 2026 · 05:02 UTC

Licence verified1 regulator · 15 Sept 2026

methodv2.1

Data updated15 Sept 2026 · 05:02 UTC

Licence verified1 regulator · 15 Sept 2026

methodv2.1

Block 01 · Coverage overview

What's tracked here

Brands tracked111with an evidence profile

Ranked56scored · within-scale

Not yet rated55facts / status / pending

Verified licences52across 1 regulators

Signals115,6218 sources · 48,337 filtered

Block 07 · Brand listings

Ranked, kept apart from not-yet-rated

Ranked brands carry a number on this market’s own scale, in within-scale order. Brands without enough independent evidence are listed below for transparency — never ranked, and never given an implied position.

Sports Betting

23 rated of 41 trackedupdated14 Sept 2026

How this list is built

Ranked by confidence-adjusted score: a tighter ± margin can place a brand above a higher but less certain score. Adjacent brands share a rank band when their scores are statistically indistinguishable.

Compared within United Kingdom Sports Betting only.

method v2.1

Every brand in this list holds a licence for this market in United Kingdom. licensed by the UKGC.

TIED · 3 BRANDSEvidence does not reliably separate these brands.
10bet
normal confidencelikely 6.5–7.5 · 3,368 signals
Open the record
Betfair
normal confidencelikely 6.4–7.1 · 12,648 signals
Open the record
Sky Bet
normal confidencelikely 6.2–7.0 · 8,699 signals
Open the record
TIED · 2 BRANDSEvidence does not reliably separate these brands.
Betano
normal confidencelikely 5.9–6.7 · 3,237 signals
Open the record
Unibet
normal confidencelikely 5.8–6.6 · 3,785 signals
Open the record
TIED · 9 BRANDSEvidence does not reliably separate these brands.
bet365
normal confidencelikely 5.4–6.0 · 23,938 signals
Open the record
bwin
normal confidencelikely 5.3–6.3 · 1,525 signals
Open the record
Paddy Power
normal confidencelikely 5.2–5.9 · 1,943 signals
Open the record
Betway
normal confidencelikely 5.1–5.8 · 8,433 signals
Open the record
Virgin Bet
normal confidencelikely 5.1–5.9 · 2,208 signals
Open the record
888 Casino
normal confidencelikely 5.2–5.9 · 13,680 signals
Open the record
BetMGM
normal confidencelikely 5.2–5.8 · 9,780 signals
Open the record
888 Sport
normal confidencelikely 5.0–5.5 · 2,348 signals
Open the record
BetVictor
normal confidencelikely 5.0–5.8 · 8,791 signals
Open the record
TIED · 6 BRANDSEvidence does not reliably separate these brands.
Coral
normal confidencelikely 4.7–5.5 · 1,363 signals
Open the record
Ladbrokes
normal confidencelikely 4.6–5.3 · 3,373 signals
Open the record
BoyleSports
normal confidencelikely 4.5–5.3 · 2,384 signals
Open the record
William Hill
normal confidencelikely 4.5–5.1 · 2,748 signals
Open the record
CopyBet
normal confidencelikely 4.5–5.2 · 719 signals
Open the record
BetGoodwin
Limited evidence
normal confidencelikely 5.6–6.6 · 422 signals
Open the record
TIED · 3 BRANDSEvidence does not reliably separate these brands.
BestOdds
Limited evidence
normal confidencelikely 4.9–5.8 · 195 signals
Open the record
Bar One Racing
Limited evidence
normal confidencelikely 4.9–6.0 · 172 signals
Open the record
BetConnect
Limited evidence
normal confidencelikely 5.3–6.6 · 99 signals · 2 sources
Open the record

Tracked, but not ranked

Licensed and tracked, but not yet at the published evidence requirements for a score.

18 brands

Collecting evidence · not yet ranked

These brands are licensed but do not yet have enough independent evidence to be ranked. They are listed below the ranked set until they reach the threshold.

36VegasCollecting evidence
15 / 30
Not yet ranked in the United Kingdom Sports Betting: 15 of 30 Sports Betting-specific observations collected.
167 signals
Open the record
BetneroCollecting evidence
9 / 30
Not yet ranked in the United Kingdom Sports Betting: 9 of 30 Sports Betting-specific observations collected.
95 signals · 2 sources
Open the record
Bet St GeorgeCollecting evidence
9 / 30
Not yet ranked in the United Kingdom Sports Betting: 9 of 30 Sports Betting-specific observations collected.
56 signals · 3 sources
Open the record
ArrowBetCollecting evidence
6 / 30
Not yet ranked in the United Kingdom Sports Betting: 6 of 30 Sports Betting-specific observations collected.
22 signals · 2 sources
Open the record
Backhouse BetCollecting evidence
4 / 30
Not yet ranked in the United Kingdom Sports Betting: 4 of 30 Sports Betting-specific observations collected.
10 signals · 2 sources
Open the record
Bet CentralCollecting evidence
1 / 30
Not yet ranked in the United Kingdom Sports Betting: 1 of 30 Sports Betting-specific observations collected.
8 signals · 2 sources
Open the record

All British CasinoScore withheld
1.3 / 2.0
Source breadth below the publication floor — 1.3 of 2.0 independence-weighted source units.
3,001 signals
Open the record
7BetScore withheld
0.5 / 2.0
Source breadth below the publication floor — 0.5 of 2.0 independence-weighted source units.
712 signals · 3 sources
Open the record
BetmasterScore withheld
1.6 / 2.0
Source breadth below the publication floor — 1.6 of 2.0 independence-weighted source units.
507 signals
Open the record
BetdaqScore withheld
1.0 / 2.0
Source breadth below the publication floor — 1.0 of 2.0 independence-weighted source units.
399 signals
Open the record
MatchbookScore withheld
1.0 / 2.0
Source breadth below the publication floor — 1.0 of 2.0 independence-weighted source units.
320 signals
Open the record
B-BetsScore withheld
1.1 / 2.0
Source breadth below the publication floor — 1.1 of 2.0 independence-weighted source units.
228 signals
Open the record
24BettleScore withheld
1.1 / 2.0
Source breadth below the publication floor — 1.1 of 2.0 independence-weighted source units.
217 signals
Open the record
Bet On AcesScore withheld
0.0 / 2.0
Source breadth below the publication floor — 0.0 of 2.0 independence-weighted source units.
2 signals · 1 source
Open the record

AK BetsFacts only
Not yet rated
590 signals
Open the record
32RedCollecting evidence
Sports Betting is covered by an active licence on file, but Sports Betting-specific observations are 2% of this brand's vertical-specific evidence; 25% is required to rank here.
5,861 signals
Open the record
LeoVegasCollecting evidence
Sports Betting is covered by an active licence on file, but Sports Betting-specific observations are 6% of this brand's vertical-specific evidence; 25% is required to rank here.
1,223 signals
Open the record
Bally CasinoCollecting evidence
Sports Betting is covered by an active licence on file, but Sports Betting-specific observations are 12% of this brand's vertical-specific evidence; 25% is required to rank here.
927 signals
Open the record

Brands cannot pay to change their score.no affiliate links · no paid placementPolicy

A score is a number from 0 to 10, produced by one published formula from evidence we collected and can show. It is pinned to a method version and carries its own confidence. How a score is built

41 brands

Online Casino

33 rated of 54 trackedupdated14 Sept 2026

How this list is built

Compared within United Kingdom Online Casino only.

method v2.1

Every brand in this list holds a licence for this market in United Kingdom. licensed by the UKGC.

TIED · 29 BRANDSEvidence does not reliably separate these brands.
Sky Bet
normal confidencelikely 5.9–6.7 · 8,699 signals
Open the record
Betfair
normal confidencelikely 5.8–6.5 · 12,648 signals
Open the record
William Hill
normal confidencelikely 5.6–6.3 · 2,748 signals
Open the record
Admiral
normal confidencelikely 5.4–6.4 · 515 signals · 3 sources
Open the record
Betmaster
normal confidencelikely 5.4–6.4 · 507 signals
Open the record
BingoStars
normal confidencelikely 5.3–6.5 · 915 signals · 3 sources
Open the record
32Red
normal confidencelikely 5.2–6.1 · 5,861 signals
Open the record
bwin
normal confidencelikely 5.1–6.1 · 1,525 signals
Open the record
Coral
normal confidencelikely 5.1–5.8 · 1,363 signals
Open the record
Unibet
normal confidencelikely 5.1–5.8 · 3,785 signals
Open the record
Paddy Power
normal confidencelikely 5.0–5.8 · 1,943 signals
Open the record
BetTom
normal confidencelikely 5.0–6.1 · 431 signals
Open the record
Admiral Casino
normal confidencelikely 5.0–5.9 · 4,084 signals · 3 sources
Open the record
Bally Casino
normal confidencelikely 5.0–5.8 · 927 signals
Open the record
Ladbrokes
normal confidencelikely 4.9–5.6 · 3,373 signals
Open the record
BetVictor
normal confidencelikely 4.9–5.8 · 8,791 signals
Open the record
Virgin Bet
normal confidencelikely 4.9–5.7 · 2,208 signals
Open the record
888 Casino
normal confidencelikely 4.9–5.5 · 13,680 signals
Open the record
Betway
normal confidencelikely 4.8–5.5 · 8,433 signals
Open the record
777 Casino
normal confidencelikely 4.9–5.8 · 1,113 signals
Open the record
888 Poker
normal confidencelikely 4.7–5.5 · 2,691 signals
Open the record
LeoVegas
normal confidencelikely 4.7–5.7 · 1,223 signals
Open the record
21.co.uk
normal confidencelikely 4.6–5.7 · 2,259 signals
Open the record
Betano
normal confidencelikely 4.5–5.3 · 3,237 signals
Open the record
888 Ladies
normal confidencelikely 4.6–5.6 · 778 signals
Open the record
Mr Green
Limited evidence
normal confidencelikely 5.7–6.9 · 716 signals
Open the record
B-Bets
Limited evidence
normal confidencelikely 5.6–7.0 · 228 signals
Open the record
24Bettle
Limited evidence
normal confidencelikely 5.2–6.7 · 217 signals
Open the record
BresBet
Limited evidence
normal confidencelikely 5.2–6.6 · 193 signals · 3 sources
Open the record
TIED · 3 BRANDSEvidence does not reliably separate these brands.
Buzz Casino
Limited evidence
normal confidencelikely 4.8–6.2 · 97 signals · 3 sources
Open the record
BetUK
Limited evidence
normal confidencelikely 4.8–5.7 · 613 signals
Open the record
BestOdds
Limited evidence
normal confidencelikely 4.6–5.6 · 195 signals
Open the record
BetWright
Limited evidence
normal confidencelikely 4.2–5.3 · 393 signals · 3 sources
Open the record

Tracked, but not ranked

Licensed and tracked, but not yet at the published evidence requirements for a score.

21 brands

Collecting evidence · not yet ranked

These brands are licensed but do not yet have enough independent evidence to be ranked. They are listed below the ranked set until they reach the threshold.

36VegasCollecting evidence
29 / 30
Not yet ranked in the United Kingdom Online Casino: 29 of 30 Online Casino-specific observations collected.
167 signals
Open the record
BingoBritainCollecting evidence
12 / 30
Not yet ranked in the United Kingdom Online Casino: 12 of 30 Online Casino-specific observations collected.
77 signals · 2 sources
Open the record
Pub CasinoCollecting evidence
18 / 30
Not yet ranked in the United Kingdom Online Casino: 18 of 30 Online Casino-specific observations collected.
31 signals · 3 sources
Open the record
Bet600Collecting evidence
8 / 30
Not yet ranked in the United Kingdom Online Casino: 8 of 30 Online Casino-specific observations collected.
29 signals · 2 sources
Open the record
HollywoodbetsCollecting evidence
10 / 30
Not yet ranked in the United Kingdom Online Casino: 10 of 30 Online Casino-specific observations collected.
26 signals · 3 sources
Open the record
Hot Streak CasinoCollecting evidence
9 / 30
Not yet ranked in the United Kingdom Online Casino: 9 of 30 Online Casino-specific observations collected.
18 signals · 2 sources
Open the record
Aztec RichesCollecting evidence
11 / 30
Not yet ranked in the United Kingdom Online Casino: 11 of 30 Online Casino-specific observations collected.
13 signals · 2 sources
Open the record
Regal WinsCollecting evidence
1 / 30
Not yet ranked in the United Kingdom Online Casino: 1 of 30 Online Casino-specific observations collected.
10 signals · 2 sources
Open the record

All British CasinoScore withheld
1.3 / 2.0
Source breadth below the publication floor — 1.3 of 2.0 independence-weighted source units.
3,001 signals
Open the record
7BetScore withheld
0.5 / 2.0
Source breadth below the publication floor — 0.5 of 2.0 independence-weighted source units.
712 signals · 3 sources
Open the record
The Health LotteryScore withheld
1.0 / 2.0
Source breadth below the publication floor — 1.0 of 2.0 independence-weighted source units.
527 signals
Open the record
Bar One RacingScore withheld
1.5 / 2.0
Source breadth below the publication floor — 1.5 of 2.0 independence-weighted source units.
172 signals
Open the record
Bingo LoftScore withheld
0.5 / 2.0
Source breadth below the publication floor — 0.5 of 2.0 independence-weighted source units.
44 signals · 2 sources
Open the record
Hyper CasinoScore withheld
0.5 / 2.0
Source breadth below the publication floor — 0.5 of 2.0 independence-weighted source units.
7 signals · 3 sources
Open the record
Bogof BingoScore withheld
0.0 / 2.0
Source breadth below the publication floor — 0.0 of 2.0 independence-weighted source units.
4 signals · 1 source
Open the record

bet365Collecting evidence
Online Casino is covered by an active licence on file, but Online Casino-specific observations are 13% of this brand's vertical-specific evidence; 25% is required to rank here.
23,938 signals
Open the record
10betCollecting evidence
Online Casino is covered by an active licence on file, but Online Casino-specific observations are 16% of this brand's vertical-specific evidence; 25% is required to rank here.
3,368 signals
Open the record
BoyleSportsCollecting evidence
Online Casino is covered by an active licence on file, but Online Casino-specific observations are 15% of this brand's vertical-specific evidence; 25% is required to rank here.
2,384 signals
Open the record
AK BetsCollecting evidence
Online Casino is covered by an active licence on file, but Online Casino-specific observations are 22% of this brand's vertical-specific evidence; 25% is required to rank here.
590 signals
Open the record
ArrowBetCollecting evidence
Online Casino is covered by an active licence on file, but Online Casino-specific observations are 0% of this brand's vertical-specific evidence; 25% is required to rank here.
22 signals · 2 sources
Open the record
Bet CentralCollecting evidence
No active licence covering Online Casino is on file for this brand in the United Kingdom.
8 signals · 2 sources
Open the record

Brands cannot pay to change their score.no affiliate links · no paid placementPolicy

A score is a number from 0 to 10, produced by one published formula from evidence we collected and can show. It is pinned to a method version and carries its own confidence. How a score is built

54 brands

United Kingdom Gambling — the evidence picture

What's tracked here

Ranked, kept apart from not-yet-rated

Sports Betting

Tracked, but not ranked

Online Casino

Tracked, but not ranked

Ranked, kept apart from not-yet-rated

Who regulates this market

The evidence base

Top repeated themes

First-party facts we measure

Compliance

Methodology

About

Compliance

Tracked, but not ranked

Tracked, but not ranked