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William Hill

United Kingdom · Online Casino + Sports Betting
Licensed · GBScored · ranked
OverviewReview signals1.4KEvidenceAppLicenceActiveComplaints0PayoutsContract terms
Review signals

Review signal profile

How review-derived evidence enters the score — what was collected, what was filtered, and how it distributes across aspects. A signal profile, not an archive of individual reviews.

2,427 signals collected → 2,380 passed filters → 1,433 used in the current score.

A signal is one filtered data point — not one review, and not one person.

Collected2,427
passed filters1,433
Used1,433
Why signals were excluded
  • 642No gradeable aspect
  • 302Too short to score
  • 3Non-English · filtered
  • 47Likely fake · filtered
Aspects with enough evidence
✓ UX (746)✓ Support (475)✓ Payouts (443)✓ Bonuses Fairness (400)✓ KYC (140)✓ Responsible gambling (49)
Collected
2,427signals
Filtered out
99441% set aside
Used
1,43359% of collected
Sources
88 used in score

A signal profile — not a review archive. IndexFair does not host or republish individual reviews. We report how many signals were collected, how they were filtered, and how they distribute. The source platforms retain the original text.

Signal funnel

Used 1,433Too short 302No gradeable aspect 645Likely fake 47

Why signals were set aside

994 filtered
No gradeable aspect642
Too short to score302
Non-English · filtered3
Likely fake · filtered47
What we don't publish. The exact filter thresholds resist gaming and stay internal. We disclose the categories and counts of what is set aside — never the rules that would let a bad actor tune around them.
Source mixIF-GB-SB-2
8 sources · 4 categories · 1,433 of 2,427 used in score

8 sources across 4 categories are the diversity the ≥2-source floor is measured on. 2 categories rest on a single source and are marked below.

The 4 categories, one by one ↓

Each row is one source category: how many sources feed it, how much evidence was collected, and how much reached the score.

Review platforms
4 sources765 collected · 616 used in score · 149 set aside
— /10
App stores
2 sources1,366 collected · 746 used in score · 620 set aside
— /10
Public forums
1 source43 collected · 11 used in score · 32 set aside
1 source — does not clear the 2-source floor on its own
— /10
Social media
1 source253 collected · 60 used in score · 193 set aside
1 source — does not clear the 2-source floor on its own
— /10

Per-category readings are not yet published at this level of detail; the combined figures above summarize this category set.

See full evidence

Signals by aspect

volume used · not a score
UX746
Support475
Payouts443
Bonuses Fairness400
KYC140
Responsible gambling49

These bars show how many signals each aspect drew — coverage and volume, not the aspect's rating. For the scored analysis built on them, see Evidence.